
Staff & Leadership

Dr. Iva Ugrcic
CEO & Artistic Director, Founder
"I grew up in the former Yugoslavian Republic of Serbia, where wars, political turmoil, and systemic gender inequality made pursuing a career in music an uphill battle. Along the way, I faced emotional abuse and sexual harassment, experiences that nearly drove me out of this field entirely. But instead of breaking me, those challenges ignited a fire within me: a determination to create lasting change and ensure that women are truly heard, celebrated, and empowered.
For me, success has never been about personal accolades; it’s about paving the way for others, elevating voices that too often go unheard, and sparking a movement that will endure for generations. That vision, rooted in my own journey, gave birth to LunART—a place where women’s artistry is honored and their impact magnified.
Thank you for being part of this journey. Together, we are creating a legacy that will empower generations to come."
Dr. Iva Ugrcic is an award-winning international solo artist. She has been celebrated for her “mesmerizing performances” (The Flute View Magazine), “breathtaking perfection” (The American Prize), and “supreme expertise” (The Fanfare Music Magazine). Renowned for her dynamic and brilliant artistry, she has captivated audiences worldwide and presented workshops, masterclasses, and performances across the world.